IKEA's Pride bag has been released, aligning the Swedish furniture retail giant's brand values with that of support for the LGTBQ+ community.
The new design takes over IKEA's iconic Frakta shopping bag, which made headlines last year after designer's like Balenciaga created fashion pieces that closely resembled the carrier. The updated bag now features a vibrant, rainbow-clad pattern featuring red, orange, yellow, green, blue and violet stripes. In addition to the pride-celebrating bag update, IKEA will be donating all proceeds from the bag to the Human Rights Campaign Foundation, which creates programs to support LGBTQ+ families, with a focus on youth and children.
The iconic IKEA Pride bag can be purchased in-store for $3.99 beginning June 1st.