Category
World
Layered Getaways
5.5
Trend score
Trend
What is the Themed Resort trend?
Themed Resort: Resorts that are centered around specific themes are on the rise, catering to a range of interests that encompass everything from environmental issues to athleticism. This shift comes as brands recognize that consumers are straying from “one-size-fits-all” approaches and are increasingly leaning towards experiences that are customized to their interests.
Insight
The consumer insight behind the Themed Resort trend
As Millennials continue to prioritize unique experiences, the expectation of the level of immersion the experience offer rises. For them, there's a greater sense of value in investing their limited discretionary spending on experiences that help to make their life feel full, unique and vibrant.
Trend themes
Themes within the Themed Resort trend
Three behaviours holding the trend together01
Themed Resorts
Resorts centered around specific themes cater to individuals seeking customized experiences.
02
Eco Luxury Resorts
Eco luxury resorts allow travelers to escape the busy urban environment while enjoying mindful, sustainable amenities.
03
Fast Food Brand Hotels
Fast food brand hotels offer a hip and modern twist on traditional hospitality, giving guests a Taco Bell or similar experience.
Industry implications
What the Themed Resort trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Themed resorts and fast food brand hotels are disrupting traditional hospitality and offering unique experiences.
For
Eco Tourism Industry
Eco luxury resorts are growing in popularity as travelers prioritize sustainability and mindfulness in their leisure time.
For
Entertainment Industry
Cartoon-themed resorts and Athletic Lifestyle resorts provide memorable and immersive experiences for guests seeking to make the most of their discretionary spending.
Workshop question
How could your brand center one of its products/services around a specific theme?
Trend signals
Trend signals for Themed Resort
Trend score 5.5 out of 10, from popularity 75%, activity 82%, freshness 8%.
Popularity75%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Themed Resort trend
5 featured examples from Jun 13, 2018 to Jun 22, 2019CategoryEco
Eco Luxury Resorts
Kinkára is a Camping Site in Costa Rica That is Now Opened to the Public
The hospitality industry has an opportunity to disrupt the market by opening up exclusive eco luxury resorts to the public, catering to a wider audience of travelers seeking susta…
CategoryLife-Stages
Cartoon-Themed Resort Hotels
The Cartoon Network Hotel is Created with Palace Entertainment
Hotels and resorts can explore the trend of creating themed accommodations to attract families and tap into nostalgia for beloved characters and franchises.
CategoryWorld
Mars-Inspired Camping Resorts
The Sun City Camp Resort Lets You Stay in Martian Domes
The hospitality and tourism industry can capitalize on the growing interest in interplanetary travel by offering immersive experiences in Mars-inspired accommodations.
CategoryWorld
Athletic Lifestyle Resorts
Life Time's Resort is a Destination for Healthy Living & Entertainment
Fitness centers and resorts can capitalize on the growing demand for health-conscious experiences.
CategoryWorld
Fast Food Brand Hotels
A Taco Bell Hotel and Resort is Coming to Palm Springs This Summer
Fast food chains can explore the idea of opening branded hotels that offer unique dining experiences, merchandise, and exclusive amenities, creating a new revenue stream and stren…
