Clothing items take on health-enhancing qualities through tech and design
Trend - The merging of fashion and health industries can be seen in everything from immunity-boosting wear to clothing that detects mental health issues. These innovations reflect the consumer interest in wellness as it pertains to all aspects of their daily rituals–allowing for both convenience and function in the process of maintaining health.
Insight - As wellness tactics continue to bombard the market, health-conscious consumers are looking for solutions that are more aligned to their lifestyle habits and routines. Beyond that, as healthy living become more desirable, the cost of maintaining such a lifestyle becomes much higher - prompting consumers to look for more functional, dual-purpose options.
Insight - As wellness tactics continue to bombard the market, health-conscious consumers are looking for solutions that are more aligned to their lifestyle habits and routines. Beyond that, as healthy living become more desirable, the cost of maintaining such a lifestyle becomes much higher - prompting consumers to look for more functional, dual-purpose options.
Workshop Question - Consider a seemingly unlikely industry that your brand could take inspiration from.
Trend Themes
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Fashion-health Integration — Consumers demand better wellness solutions integrated into their daily routines.
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Expansion of Smart Wearables — There is increasing interest in health-enhancing wearables featuring higher level of sophistication.
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Bio Design in Fashion — Fashion designers are exploring materials with unique, natural characteristics to improve the fashion industry and the use of scientific research and natural ingredients within product design.
Industry Implications
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Fashion Industry — Can take advantage of the trend to capture health-conscious consumers with marketable products that enhance wellness.
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Healthcare Industry — Integrating health data generated by the wearable technology can help medical professionals with diagnosis and care.
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Material Science — Can combine technology with natural, sustainable materials to create advanced and functional clothing items.
5 Featured, 45 Examples:
184,172 Total Clicks
Date Range:
Jul 18 — Jul 19
Trending:
Warm
Consumer Insight Topics:
