Category
Fashion
Scaled Restraint
Trend cluster
Category
Health
Fashion
Clothing items take on health-enhancing qualities through tech and design.
5.2
Trend score
Trend
What is the Health Fashion trend?
Health Fashion: The merging of fashion and health industries can be seen in everything from immunity-boosting wear to clothing that detects mental health issues. These innovations reflect the consumer interest in wellness as it pertains to all aspects of their daily rituals–allowing for both convenience and function in the process of maintaining health.
Insight
The consumer insight behind the Health Fashion trend
As wellness tactics continue to bombard the market, health-conscious consumers are looking for solutions that are more aligned to their lifestyle habits and routines. Beyond that, as healthy living become more desirable, the cost of maintaining such a lifestyle becomes much higher - prompting consumers to look for more functional, dual-purpose options.
Trend themes
Themes within the Health Fashion trend
Three behaviours holding the trend together01
Fashion-Health Integration
Consumers demand better wellness solutions integrated into their daily routines.
02
Expansion of Smart Wearables
There is increasing interest in health-enhancing wearables featuring higher level of sophistication.
03
Bio Design in Fashion
Fashion designers are exploring materials with unique, natural characteristics to improve the fashion industry and the use of scientific research and natural ingredients within product design.
Industry implications
What the Health Fashion trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Can take advantage of the trend to capture health-conscious consumers with marketable products that enhance wellness.
For
Healthcare Industry
Integrating health data generated by the wearable technology can help medical professionals with diagnosis and care.
For
Material Science
Can combine technology with natural, sustainable materials to create advanced and functional clothing items.
Workshop question
Consider a seemingly unlikely industry that your brand could take inspiration from.
Trend signals
Trend signals for Health Fashion
Trend score 5.2 out of 10, from popularity 74%, activity 73%, freshness 8%.
Popularity74%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Health Fashion trend
5 featured examples from Jul 12, 2018 to Jul 25, 2019CategoryEco
Emotionally Intelligent Clothing
Beatrice Sangster-Bullers Dabbles in AI Fashion & Smart Clothing
The fashion industry can integrate smart sensor technology and sustainable material innovations to create clothing that enhances emotional expression and connect with consumers on…
CategoryLifestyle
Posture-Improving Undergarments
The Kinflyte Posture Wear Effortless Improves the Back and More
Disruptive innovation opportunity: Introduce innovative apparel solutions that prioritize functionality and health benefits.
CategoryTech
Live Bacteria-Woven Fabrics
Rosie Broadhead Introduces the Benefits of Live Bacteria to Fashion
The fashion and apparel industry can leverage probiotic fashion to introduce innovative garments with added functional benefits and enhanced wearer experience.
CategoryLife-Stages
UV-Emitting Baby Blankets
The Phototherapy Nest Helps Infants Build a Jaundice Immunity
Integrating light therapy blankets into neonatal care to improve treatment outcomes.
CategoryFashion
Back Pain-Reducing Sweaters
The 'Comfi' Memory Foam Travel Hoodies Provide Advanced Comfort
The fashion industry can incorporate back pain-reducing features into everyday clothing for increased comfort during daily activities.
