Two V-Day ads will be running to promote Dove Chocolate during its "biggest sales moment of the year." The two short videos boast the slogan "The chocolate bar for the bold of us," paying tribute to the empowered and independent woman that breaks free from the expectations of monogamy. Both campaigns are geared toward pushing a new line of Dove Chocolates to the market.
The first V-Day ad spotlights three men in the florist, simultaneously enthusiastically describing the same woman without even realizing it. The commercial has been playfully named 'Daisy.' The second video features a woman in a park, cleverly confronting a guy who is trying to hit on her.
Both V-Day ads aim to showcase "what Valentine's Day looks like when [women] don't wait for anyone else to celebrate the day."