Category
Fashion
Scaled Restraint
Trend cluster
Category
Dual-Primer
Skincare priming products come in dual formats to maximize benefit.
3.2
Trend score
Trend
What is the Dual-Primer trend?
Dual-Primer: With makeup primers often being viewed as unnecessary for individuals who prefer low-maintenance makeup routines, brands in this space are offering primers with dual-benefits in order to boost their appeal.
Insight
The consumer insight behind the Dual-Primer trend
Over the last few years, there's been a shift in consumers related to minimalism that's turned it into a highly aspirational approach to life. Along with this, many have put effort into reducing the number of products they buy to focus on what's truly necessary, prioritizing goods that either serve multiple functions or perform one critical function extremely well.
Trend themes
Themes within the Dual-Primer trend
Three behaviours holding the trend together01
Dual-Function Skincare Products
Brands are offering primers and serums with dual-benefits to appeal to consumers who prioritize goods that serve multiple functions or perform one critical function extremely well.
02
Photo-Ready Skincare Products
A new wave of skincare products targeting the social media generation include everything from selfie-perfecting cleansers to Instagram-worthy cosmetics that create flawless finishes.
03
Multi-Step Skincare Products
Skincare products are combining multiple steps of a skincare routine into one fast-acting, easy-to-use product to appeal to time-pressed consumers.
Industry implications
What the Dual-Primer trend means for industry
Where the trend changes the playbookFor
Beauty Products
Beauty brands can develop dual-function and photo-ready skincare products, as well as multi-step skincare products, to cater to consumers who prioritize simplicity and efficiency in their routines.
For
Technology
Technological advancements, like augmented reality and artificial intelligence, can be used to create virtual try-on options for consumers to test out photo-ready products before purchasing.
For
Retail
Retailers can tap into the trend of multi-step skincare routines by offering curated sets of products that streamline customer routines and cater to consumers who prioritize convenience.
Workshop question
Consider an added benefit to your product/service that would reach more consumers.
Trend signals
Trend signals for Dual-Primer
Trend score 3.2 out of 10, from popularity 49%, activity 38%, freshness 8%.
Popularity49%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dual-Primer trend
4 featured examples from Dec 5, 2017 to Mar 8, 2019CategoryFashion
Seven-Second Face Masks
Starskin's '7-Second Morning Mask' Combines Seven Steps in One
Brands in the beauty and skincare industry can create new product lines or revamp existing ones to offer innovative and time-saving solutions that cater to the busy lifestyle of t…
CategoryFashion
Luminous Priming Blur Sticks
Milk Makeup Has Just Released a Luminous Blur Stick
Cosmetic companies can leverage the trend of luminous blur sticks to introduce new products and capture market share.
CategoryFashion
Dual-Function Serums
Farsali's Unicorn Essence Delivers Nutrients to the Skin
Skincare brands can explore the development of dual-function serums to provide added value to consumers.
CategoryFashion
Priming Sheet Masks
e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter
Opportunity for the skincare industry to innovate by incorporating priming benefits into sheet masks and developing products that align with social media trends.
