Skincare priming products come in dual formats to maximize benefit
Trend - With makeup primers often being viewed as unnecessary for individuals who prefer low-maintenance makeup routines, brands in this space are offering primers with dual-benefits in order to boost their appeal.
Insight - Over the last few years, there's been a shift in consumers related to minimalism that's turned it into a highly aspirational approach to life. Along with this, many have put effort into reducing the number of products they buy to focus on what's truly necessary, prioritizing goods that either serve multiple functions or perform one critical function extremely well.
Insight - Over the last few years, there's been a shift in consumers related to minimalism that's turned it into a highly aspirational approach to life. Along with this, many have put effort into reducing the number of products they buy to focus on what's truly necessary, prioritizing goods that either serve multiple functions or perform one critical function extremely well.
Workshop Question - Consider an added benefit to your product/service that would reach more consumers.
Trend Themes
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Dual-function Skincare Products — Brands are offering primers and serums with dual-benefits to appeal to consumers who prioritize goods that serve multiple functions or perform one critical function extremely well.
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Photo-ready Skincare Products — A new wave of skincare products targeting the social media generation include everything from selfie-perfecting cleansers to Instagram-worthy cosmetics that create flawless finishes.
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Multi-step Skincare Products — Skincare products are combining multiple steps of a skincare routine into one fast-acting, easy-to-use product to appeal to time-pressed consumers.
Industry Implications
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Beauty Products — Beauty brands can develop dual-function and photo-ready skincare products, as well as multi-step skincare products, to cater to consumers who prioritize simplicity and efficiency in their routines.
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Technology — Technological advancements, like augmented reality and artificial intelligence, can be used to create virtual try-on options for consumers to test out photo-ready products before purchasing.
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Retail — Retailers can tap into the trend of multi-step skincare routines by offering curated sets of products that streamline customer routines and cater to consumers who prioritize convenience.
