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e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter

 - Jan 17, 2018
References: elfcosmetics & hellogiggles
One of the newest products to be added to e.l.f. Cosmetics' collection of skincare products is the Primer Sheet Mask, which is a solution for brightening the skin, refining the appearance of pores and like any priming product, creating the perfect canvas for makeup to be applied. With ingredients like Vitamin C, Hyaluronic Acid and Vitamin B3 that are revered in the world of skincare, this mask is branded as one that's "better than any photo filter in the app store."

While photo-ready products used to be created primarily for professional makeup artists with clients who needed to be photographed or filmed, a new wave of skincare products has emerged targeting the social media generation; these products include everything from selfie-perfecting cleansers to Instagram-worthy cosmetics that create flawless finishes.