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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,860 more

Experiential Pet

Brands create activations that focus on delighting owners and their pets

Trend - Seeking to make more meaningful connections, brands are turning to activations and engagements that encourage the attendance of furry companions. Not only limited to pet brands themselves, those outside the category are jumping in to create pet-friendly environments centered around everything from art to food and beverage.

Insight - Social media creates open environments for consumers to share parts of their lives. As a result, everything from the food they're eating to the pets they own can potentially paint a person in a more relatable light and create a sense of community with like-minded individuals. Thus, these connection-craving consumers are seeking more creative ways to exercise and share different parts of their lifestyle.
Workshop Question - What are your consumers' core values? How can you better speak to that within your branding or marketing strategies?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
82,933 Total Clicks
Date Range:
Mar 19 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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