Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Pet
Brands create activations that focus on delighting owners and their pets.
4.4
Trend score
Trend
What is the Experiential Pet trend?
Experiential Pet: Seeking to make more meaningful connections, brands are turning to activations and engagements that encourage the attendance of furry companions. Not only limited to pet brands themselves, those outside the category are jumping in to create pet-friendly environments centered around everything from art to food and beverage.
Insight
The consumer insight behind the Experiential Pet trend
Social media creates open environments for consumers to share parts of their lives. As a result, everything from the food they're eating to the pets they own can potentially paint a person in a more relatable light and create a sense of community with like-minded individuals. Thus, these connection-craving consumers are seeking more creative ways to exercise and share different parts of their lifestyle.
Trend themes
Themes within the Experiential Pet trend
Three behaviours holding the trend together01
Pet-Friendly Environments
Brands are creating activations and engagements that encourage furry companions, outside the pet category and centered around everything from art to food and beverage.
02
Outdoor Pet Products
Pet brands are creating outdoor collections for pet owners who are also outdoor lovers, including durable products for camping and hiking geared towards a new generation of pet parents.
03
Animal-Related Romance
New dog-friendly dating pop-up experiences are coming to the UK to help dog lovers find like-minded individuals, especially because research shows that for young people, disliking another person's dog is a deal-breaker.
Industry implications
What the Experiential Pet trend means for industry
Where the trend changes the playbookFor
Hospitality
Pet-friendly bars, restaurants and cafes are providing products and services that cater to customers seeking pet-inclusive experiences.
For
Retail
Pet supply retailers are designing products that cater to the growing interest in outdoor pet activities, expanding outside of their traditional lines.
For
Technology
Pioneering dating apps integrate animal criteria into search filters, creating animal-related social networking opportunities.
Workshop question
What are your consumers' core values? How can you better speak to that within your branding or marketing strategies?
Trend signals
Trend signals for Experiential Pet
Trend score 4.4 out of 10, from popularity 64%, activity 57%, freshness 12%.
Popularity64%
Activity57%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Experiential Pet trend
4 featured examples from Jul 28, 2021 to Aug 3, 2022CategoryLifestyle
Outdoor Dog Gear
Petco Has Teamed Up with Backcountry to Launch New Outdoor Collection for Dogs
Introducing new product lines in pet industry to boost sales.
CategoryLifestyle
Dog-Friendly Dating Pop-Ups
Tinder's Pop-Up Pub Experience Sparks Romance Between Pet Parents
The hospitality industry can take advantage of the trend towards dog-friendly pop-up events by offering pet-friendly experiences at bars and restaurants.
CategoryLifestyle
Dog-Friendly Cocktail Bars
After Bark Makes Cocktails for Humans and 'Puptails' for Dogs
Restaurants and bars in the food and beverage industry can explore the potential of serving pet-friendly options alongside human food and drinks.
CategoryLifestyle
Feline-Themed Restaurants
Fancy Feast's Gatto Bianco Pop-Up Serves Cat-Inspired Food to People
As pet owners demand higher quality and variety of pet food, there is an opportunity for the pet food industry to capitalize and create innovative products that can change the way…
