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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,654 more

Greying Gig Economy

Neo-Boomers both want and need to keep working, but on their own terms

Trend - Though the gig economy is mostly associated with a younger consumer, high levels of Neo-Boomers and Gen XS are participating in this movement as well. Services, platforms and events support this growing trend.

Insight - Although many in this age category are approaching retiring age, many experience a need to keep working for either financial or psychological reasons. That said, for many, flexibility, freedom and empowerment are the cornerstones that form the foundation of the gig economy. These values hold true for older demographics who are equal participants in the social shift towards entrepreneurship and autonomous working.
Workshop Question - How could you better maximize the experience and enthusiasm of older employees on your team?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 22 Examples:
103,912 Total Clicks
Date Range:
Jul 19 — Jul 19
Trending:
This Year and Mild
Consumer Insight Topics:

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