Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,654 more

Greying Gig Economy

Neo-Boomers both want and need to keep working, but on their own terms

Trend - Though the gig economy is mostly associated with a younger consumer, high levels of Neo-Boomers and Gen XS are participating in this movement as well. Services, platforms and events support this growing trend.

Insight - Although many in this age category are approaching retiring age, many experience a need to keep working for either financial or psychological reasons. That said, for many, flexibility, freedom and empowerment are the cornerstones that form the foundation of the gig economy. These values hold true for older demographics who are equal participants in the social shift towards entrepreneurship and autonomous working.
Workshop Question - How could you better maximize the experience and enthusiasm of older employees on your team?
5 Featured, 22 Examples:
103,912 Total Clicks
Date Range:
Jul 19 — Jul 19
This Year and Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Boomer-Owned Insurtech Firms
Boomer-Owned Insurtech Firms
Coya is Built from the Ground Up by Two 59-Year-Old Entrepreneurs
Boomer-Focused Podcasts
Boomer-Focused Podcasts
Business Schooled Highlights Learnings from Experienced Entrepreneurs
play_circle_filled Escapist Insurance Ads
Escapist Insurance Ads
Geico's 'Bored Room' Commercial Promotes the Company's Motorcycle Plans
Ultra-Loud Alarm Clocks
Ultra-Loud Alarm Clocks
The Screaming Meanie Forte is Touted as the Market's Loudest Alarm Clock
No-Sugar-Added Ice Cream Bars
No-Sugar-Added Ice Cream Bars
These Low-Calorie Ice Cream Bars Feature Only Natural Sugars
Safety-Focused Home Improvement Kits
Safety-Focused Home Improvement Kits
Stander's Home Modification Kit Addresses Fall Prevention
Plant-Based Boomer Beverages
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
Boomer-Focused Cannabis Dispensaries
Boomer-Focused Cannabis Dispensaries
The Apothecarium's Staff Can Interact with a Mature Clientele
Boomer-Friendly Hemp Oil Products
Boomer-Friendly Hemp Oil Products
Boomer Natural Wellness Offers a Range of Wellness Oils & Treats
play_circle_filled The Future of Generations
The Future of Generations
Generational Trend Keynote Speaker Armida Ascano on "Micro-generations"
Home Sharing Retirement Opportunities
Home Sharing Retirement Opportunities
Silvernest Boasts an Affordable & Non-Traditional Experience
Traveling Retiree Assisting Services
Traveling Retiree Assisting Services
Escapees CARE Makes RV Retirement Possible for Boomers
Western-Inspired Fashion Editorials
Western-Inspired Fashion Editorials
NASASEASONS Debuts Its SS19 Line in an Age-Inclusive Lookbook
Fashionable Urban Shopper Trolleys
Fashionable Urban Shopper Trolleys
pinqponq Turns the Knob on Irony with Its Latest Offering
Stylish Boomer-Focused Fashion Collections
Stylish Boomer-Focused Fashion Collections
KITH x Bergdorf Goodman Release Their Luxe Fifth Range
Boomer-Friendly Wellness Festivals
Boomer-Friendly Wellness Festivals
Quaker Rise & Thrive Supports Those Interested in Healthy Aging
Humorous Boomer-Headed Lookbooks
Humorous Boomer-Headed Lookbooks
Farmland Foods Pokes Fun at Supreme with a Fashion Stunt
Age-Defying Luxe Fashion Projects
Age-Defying Luxe Fashion Projects
This Helmut Lang Campaign Boldly Breaks Generation Barriers
play_circle_filled Future Festival World Summit
Future Festival World Summit
7 Reasons You Need to Join The World's Brightest
Boomer-Headed Streetwear Editorials
Boomer-Headed Streetwear Editorials
Supreme Taps into Boomer Model Maye Musk for a Fashion Shoot
Boomer-Targeted Minivans
Boomer-Targeted Minivans
The 2019 Ford Transit Connect Wagon is for Boomers with Active Lifestyles
Singles Boomer Cruises
Singles Boomer Cruises
Boomer Break is Offering a Singles Cruise for Solo Travelers