Neo-Boomers both want and need to keep working, but on their own terms
Trend - Though the gig economy is mostly associated with a younger consumer, high levels of Neo-Boomers and Gen XS are participating in this movement as well. Services, platforms and events support this growing trend.
Insight - Although many in this age category are approaching retiring age, many experience a need to keep working for either financial or psychological reasons. That said, for many, flexibility, freedom and empowerment are the cornerstones that form the foundation of the gig economy. These values hold true for older demographics who are equal participants in the social shift towards entrepreneurship and autonomous working.
Insight - Although many in this age category are approaching retiring age, many experience a need to keep working for either financial or psychological reasons. That said, for many, flexibility, freedom and empowerment are the cornerstones that form the foundation of the gig economy. These values hold true for older demographics who are equal participants in the social shift towards entrepreneurship and autonomous working.
Workshop Question - How could you better maximize the experience and enthusiasm of older employees on your team?
Trend Themes
1. Boomer Entrepreneurship - Baby Boomers are increasingly participating in the gig economy and entrepreneurial activities, driven by values of flexibility, freedom and empowerment.
2. Older Gig Workers - More companies are catering to the needs and desires of older gig workers, offering opportunities for short-term, contract work that leverage the experience of retirees.
3. Boomer Health & Wellness Coaching - Businesses are offering tailored health and wellness coaching services to baby boomers who seek to find harmony in their personal and professional lives.
Industry Implications
1. Gig Economy Platforms - Gig economy platforms can create a more inclusive community by catering to the needs of older gig workers by offering shorter-term, contract work opportunities.
2. Event Planning - There are opportunities to plan or host entrepreneurial events or networking opportunities that are catered towards baby boomers and retirees looking to start their own business or find work in the gig economy.
3. Personal Development Coaching - There is a growing need for businesses to offer personalised health and wellness coaching services to older adults who seek to find balance and harmony in their personal and professional lives.
