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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,183 more

Greying Gig Economy

Neo-Boomers both want and need to keep working, but on their own terms

Implications - Though the gig economy is mostly associated with a younger consumer, high levels of Neo-Boomers and Gen XS are participating in this movement as well. This is due to the fact that those approaching retiring age either need to keep working for financial reasons or want to keep working for psychological reasons. That said, they want to do so on their own terms, resulting in more services guiding the ageing demographic toward entrepreneurship and autonomous working.
Workshop Question — How could you better maximize the experience and enthusiasm of older employees on your team?
5.5
Score
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Megatrends
4 Featured, 16 Examples:
82,883 Total Clicks
Date Range:
Jul 19 — Jul 19
Trending:
This Quarter and Untested
Consumer Insight Topics:

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