Boomer-Honouring Hiring Policies

For His Bar-Restaurant, Kim Diaz Puts Emphasis on Older Staff

It looks like older staff is a key ingredient to the success of entrepreneur Kim Diaz's bar-restaurant, which is located in Spain. When hiring for positions -- be that for serving, cooking, hosting, and so on, Kim favors workers aged 50 and above.

This does not only point to the fact that many boomers and seniors are still active within the job market, preferring a steady workflow to retirement, but it also is an experiment to the work ethic of older staff. In Kim Diaz's case, it seems the hiring strategy has paid off. A boomer himself, the 51-year-old draws the conclusion that "older staff are punctual, polite and hardworking," not to mention that "their professionalism has proven a hit with younger customers."

For his bar-restaurant, the average employee age is 54.

Photo Credits: Shutterstock

Boomer-focused Hiring Strategies
Companies are adopting hiring policies to include older candidates, recognizing their potential to have a positive impact on the work ethic and productivity of a team.
Active Seniors Redefining the Job Market
Older adults are choosing a steady workflow rather than retirement, leading to a shift in the demographics of the active workforce.
Inter-generational Collaboration in the Workplace
Age-diverse teams could bring a unique approach to problem-solving through the contribution of knowledge and skills from different generations.

Where This Applies

Food and Beverage
The restaurant industry can benefit from hiring older staff who can bring exceptional customer service, work ethic, and professionalism to the team.
Human Resources
The HR industry can benefit from offering programs that promote and support age-diverse work environments, recognizing the value of each generation's contributions.
Healthcare and Senior Services
With the growing number of seniors who are still active in the job market, there is a need for companies to offer services and programs that cater to the unique needs of this workforce.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 45%
Freshness 9%

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