Cleansing products infused with CBD provide anti-inflammatory benefits
Implications - Brands in the skincare space are infusing CBD into cleansing products, expanding on the perceived benefits that these items contain. The incorporation of CBD offers distinction in the oversaturated skincare market, and cater directly to North American consumers’ established self-care rituals.
Workshop Question - How could your brand collaborate with the cannabis industry?
Trend Themes
1. Cbd-infused Personal Care Products - Brands are infusing CBD into personal care products expanding perceptions of perceived benefits that these offer, resulting in distinguishing from saturated markets.
2. Multipurpose CBD Products - CBD-infused personal care product lines are expanding and experimenting with multipurpose options that cater to both scalp, body, and hair in a single product.
3. Sustainable Cbd-infused Soaps - CBD-infused personal care brands offer sustainable products that prioritize eco-friendliness via sourcing and packaging.
Industry Implications
1. Personal Care Industry - CBD-infused personal care products provide a disruptor to this highly saturated market by offering expanded benefits to key consumer groups.
2. Sustainability Industry - Sustainable brands specializing in personal care items offer an eco-friendly option for the consumers who are environmentally conscious and prioritize sustainability.
3. Mental Health Industry - CBD-infused personal care items offer an approachable method to target anxiety, depression and significant improvements that have been associated with use of CBD.
