The Sisters of the Valley, often dubbed the "weed nuns," recently launched a new line of vegan CBD-infused soaps. The sisterhood is not affiliated with a specific religion, and having been inspired by medieval Beguines, are passionate activists for female empowerment.
The new line of soaps are cruelty-free and made through a sustainable process. CBD, the active ingredient has been associated with reducing stress, alleviating anxiety, and improving chronic pain. The holistic soap is made through a comprehensive approach that protects nature and all excess plastic used to create the soap is crushed and recycled in bottles and bricks. Moreover, the soaps are only prepared during moon cycles when the nuns are "inspired by ancient wisdom."
Proceeds from the sales go to sustaining the Sisters of the Valley's farm and to help to empower marginalized individuals around the world.
Key Themes Behind This Trend
- Vegan CBD Products
- There is an opportunity for businesses to create more CBD-infused products that are vegan and sustainable.
- Moon Cycle-based Production
- Manufacturing products based on the cycles of the moon could provide a unique selling point and create a market niche.
- Female Empowerment Activism
- Brands can focus on supporting female empowerment initiatives and leverage it as a way to boost their social impact and differentiate themselves.
Where This Applies
- CBD Industry
- This industry could benefit from investing in sustainable and vegan production methods and products.
- Beauty Industry
- There's a potential for beauty brands to create more holistic, CBD-infused products and use eco-friendly packaging techniques to appeal to conscious consumers.
- Social Enterprise Industry
- Businesses can start offering innovative models like proceeds to support social causes such as female empowerment activism and create public goodwill while also earning profits.
