HempMeds created a Personal Care Line that includes a body wash, a lotion, plus a shampoo and a conditioner that are infused with CBD.
HempMeds launched its cannabidiol-infused Personal Care Line on International Women's Day to recognize that "The number of women buying cannabis products almost doubled in 2018, increasing by 92%. Women now make up 38% of all cannabis consumers." As the theme of this year's international holiday is all about "Balance for Better," HempMeds is passionate about sharing solutions that help women make empowered choices to support their health and wellness.
Alongside hemp oil, some of the other key ingredients that can be found throughout the Personal Care Line include argan oil, goji berry extracts, green tea and others that are naturally antibacterial or anti-inflammatory.
What's Driving This Trend
- Cannabidiol-infused Personal Care
- Disruptive innovation opportunity: Explore the incorporation of CBD into various personal care products to tap into the growing market of women consumers.
- Increasing Women Consumers of Cannabis Products
- Disruptive innovation opportunity: Develop targeted marketing strategies and products for women to cater to their specific needs and preferences in the cannabis industry.
- Natural Antibacterial and Anti-inflammatory Ingredients
- Disruptive innovation opportunity: Research and incorporate naturally antibacterial and anti-inflammatory ingredients into personal care products to meet the rising demand for natural and holistic wellness solutions.
Who This Affects Most
- Personal Care
- Disruptive innovation opportunity: Integrate CBD and other key ingredients into personal care products to create a unique selling point and attract health-conscious consumers.
- Cannabis
- Disruptive innovation opportunity: Develop specialized cannabis products and marketing strategies to cater to the increasing number of female consumers in the cannabis industry.
- Wellness
- Disruptive innovation opportunity: Combine natural antibacterial and anti-inflammatory ingredients with CBD to create innovative wellness products that appeal to health-conscious consumers.
