Brands create niche platforms catering to specific consumers
Implications - In order to better engage with online consumers, brands are creating hyper-specific filtration tools that ensure consumers feel supported and find what they need. These platform rage from vegan filtration tools to AI visual search tools. These emerging platforms showcase a new way for retailers to offer hyper-tarted products and services to niche audiences while maintaining their vast portfolios.
Workshop Question — How can you leverage technology to connect with your consumers that still feels very personalized and nurturing?