Syte's VSN Lets Consumers Browse by Showing Versus Telling
Laura McQuarrie — January 21, 2019 — Business
References: syte.ai & prnewswire
As Syte points out: "as consumers make the collective shift towards visuals- Instagram vs Facebook, videos vs articles, emojis vs texts - somehow we are still navigating the most visual industry of all with textual search"—and it hopes to change this by offering a visual search tool for retailers.
Syte's all-new Visual Search Navigation gives shoppers the power to browse and filter for products by pointing out exactly what it is they're looking for, rather than trying to plug in the right keywords to get a match. In the same way that many online retailers give shoppers the ability to filter product styles by color—by depicting an actual square of color rather than the spelling of the word—this tool provides icons for products like tops, off-the-shoulder styles and various patterns, all thanks to visual AI.
Syte's all-new Visual Search Navigation gives shoppers the power to browse and filter for products by pointing out exactly what it is they're looking for, rather than trying to plug in the right keywords to get a match. In the same way that many online retailers give shoppers the ability to filter product styles by color—by depicting an actual square of color rather than the spelling of the word—this tool provides icons for products like tops, off-the-shoulder styles and various patterns, all thanks to visual AI.
Trend Themes
1. Visual Search Tools - Visual search tools are disrupting the way consumers browse and filter for products, offering a more intuitive and efficient shopping experience.
2. AI in Retail - The integration of artificial intelligence in the retail industry is transforming the way customers interact with online platforms, allowing for personalized and tailored shopping experiences.
3. Shift Towards Visuals - The increasing preference for visual content among consumers is driving the development of innovative tools and technologies that leverage visual search and navigation.
Industry Implications
1. E-commerce - E-commerce platforms can utilize visual search tools to enhance the browsing experience for customers, improving product discoverability and driving sales.
2. Fashion Retail - The fashion industry can leverage visual search tools to simplify the product search process for customers, increasing engagement and conversion rates.
3. Technology - The technology sector can develop and implement visual AI solutions to enhance search and navigation capabilities across various industries, providing a more seamless user experience.
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