Category
Lifestyle
Assisted Choices
Trend cluster
Category
Delivered
Cocktail
Cocktail delivery kits curate the process of DIY cocktail-making.
3.2
Trend score
Trend
What is the Delivered Cocktail trend?
Delivered Cocktail: Cocktail delivery kits are now allowing customers curated ways to create their own alcoholic beverages–products particularly useful for those who are beginners in mixology. These specially curated kits follow consumers' growing prioritization of both artisan-quality and convenient purchases.
Insight
The consumer insight behind the Delivered Cocktail trend
For today's consumers, convenience no longer means having to sacrifice in the quality of the product or service they've invested in. Consumers are less frequently compromising on craftsmanship for convenience as small emerging brands give them the opportunity to invest in both simultaneously. Thus, they now expect that brands meet their expectations for business models that have fast turnarounds, quality production processes, and speedy deliveries.
Trend themes
Themes within the Delivered Cocktail trend
Three behaviours holding the trend together01
Convenient Craftsmanship
Consumers expect brands to provide fast, quality, and convenient experiences.
02
DIY Cocktail Kits
Emerging brands are offering curated DIY kits for customers to make artisan-quality, convenient cocktails at home.
03
Customized Cocktail Experiences
Brands are offering customized cocktail-making experiences for special events and occasions.
Industry implications
What the Delivered Cocktail trend means for industry
Where the trend changes the playbookFor
Food Delivery
Food delivery services can offer cocktail delivery as an additional convenience for customers.
For
Alcohol and Spirits
The growing trend towards at-home mixology presents opportunities for alcohol and spirits brands to provide DIY kits and flexible delivery options.
For
Wedding and Event Planning
Wedding and event planners can offer customized cocktail-making experiences and bespoke cocktail kits as part of their services.
Workshop question
How could your brand prioritize both convenience and quality?
Trend signals
Trend signals for Delivered Cocktail
Trend score 3.2 out of 10, from popularity 50%, activity 39%, freshness 9%.
Popularity50%
Activity39%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Delivered Cocktail trend
5 featured examples from Sep 6, 2018 to Sep 17, 2019CategoryLifestyle
Wedding-Themed Cocktail Kits
Zola and Diageo are Now Offering Products & Experiences for Weddings
Innovation opportunities for wedding planners and service providers to integrate personalized products and experiences.
CategoryLifestyle
Pourable Cocktail Pouches
Malibu Rum's New Cocktail Pouches Come in Four Tropical Flavors
The beverage packaging industry can explore innovative designs and materials to create more user-friendly drink pouches with attached dispensing nozzles.
CategoryLifestyle
Premium Cocktail Delivery Kits
Cocktail Courier's Subscription Boasts Tasty Ready-to-Make Drinks
Disruptive innovation opportunity: Revolutionize the beverage delivery industry by focusing on delivering premium cocktail kits directly to consumers.
CategoryLifestyle
Fresh Cocktail Deliveries
Liquorette's Cocktail Delivery Service Shares Prepared Alcoholic Drinks
Disruptive innovation opportunity for the food and beverage industry to expand into the fresh cocktail delivery market.
CategoryLifestyle
Unique Bespoke Cocktail Kits
Ketel One Vodka Launched the Celebratory 'Emmys Cocktail Kit'
Disruptive innovation opportunity: Creating new cocktail experiences and products within the alcoholic beverages industry.
