One does not have to be a bartender to make delicious premium cocktails and Cocktail Courier's WILLIAMS SONOMA subscription service makes this even more accessible. The company offers a selection of kits — a petite Mini Size box that includes two "seriously tasty full-size cocktails," the Classic Size with six to eight recipes and the Party Size which can produce 12 to 16 delicious concoctions.
Consumers can opt-in for the premium cocktail service once or can choose a recurring delivery at weekly, bi-monthly or monthly increments. What's more, Cocktail Courier makes its WILLIAMS SONOMA extremely flexible as individuals are able to skip or cancel a shipment at any time. In addition, the premium cocktail boxes can make for a perfect token of appreciation, hence, the kits are also available as a three, six or 12-month gift subscriptions.
What's Driving This Trend
- Premium Cocktail Delivery Kits
- Disruptive innovation opportunity: Create a premium cocktail delivery service that offers a variety of cocktail kits with flexible subscription options.
- Ready-to-make Drinks
- Disruptive innovation opportunity: Develop a line of ready-to-make cocktail drinks that can be conveniently delivered to consumers.
- Flexible Subscription Services
- Disruptive innovation opportunity: Provide subscription services for customizable cocktail kits with the option to skip or cancel shipments at any time.
Who This Affects Most
- Beverage Delivery
- Disruptive innovation opportunity: Revolutionize the beverage delivery industry by focusing on delivering premium cocktail kits directly to consumers.
- Subscription Box
- Disruptive innovation opportunity: Disrupt the subscription box industry by offering premium cocktail kits with flexible subscription options.
- Gift Subscription
- Disruptive innovation opportunity: Capitalize on the growing gift subscription market by offering premium cocktail kits as a monthly gift option.
