Summer is in full swing and Malibu Rum is helping consumers get the party started with its new cocktail pouches.
Malibu's new cocktail pouches are essentially a ready-to-serve cocktail-in-a-bag concept. The 60-ounce drink pouches are fitted with an attached nozzle so consumers simply need to press down to dispense a perfectly mixed rum cocktail. For added variety, the cocktail pouches come in four different summer-ready flavors: Pineapple Twist, Blue Hawian, Rum Punch, and Daiquiri.
If the convenience of a ready-to-serve cocktail in a bag weren't enough, Malibu is also offering delivery to select locations in the US. Consumers simply plug their zip code into the Malibu website and it will identify pick-up locations or whether one-hour delivery is an option.
Image Credit: Malibu Rum.