Liquorette launched the UK's first fresh cocktail delivery service as a new way for consumers to order and enjoy prepared cocktails in less than an hour. While there are DIY cocktail kits and services that will deliver bottles of alcohol to one's door, this service sets itself apart as an alternative to playing mixologist or having to visit a bar or liquor store.
Some of the items on the All Star from Liquorette include the Almond Martini and Quiet Storm, which is prepared with a base of whiskey. Once a fresh cocktail delivery has arrived, recipients only need to add ice to the Liquorette shaker and shake the cocktail, strain it and add the included garnish. Liquorette's branded shakers are entirely recyclable and may also be returned so that customers can receive a discount with their next order.
Key Themes Behind This Trend
- Fresh Cocktail Delivery
- Opportunity for companies to offer fresh cocktail delivery services, providing convenience and enjoyment for consumers.
- Alternative to DIY Cocktail Kits
- Disruptive innovation opportunity in the market for companies to offer prepared cocktails as an alternative to DIY cocktail kits.
- Convenient Cocktail Bar Experience
- Opportunity for businesses to create a convenient cocktail bar experience by offering delivery of prepared cocktails directly to consumers.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity for the food and beverage industry to expand into the fresh cocktail delivery market.
- Hospitality
- Hotels, resorts, and other hospitality establishments can capitalize on the trend by providing fresh cocktail delivery services to their guests.
- E-commerce
- Opportunity for e-commerce platforms to partner with liquor stores and bars to offer fresh cocktail delivery as a new product category.
