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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,228 more

Intergenerational Ritual

Products and services typically targeted to Millennials are refocused

Implications - Lifestyle and purchase habits that are typically engaged with by Millennials, and targeted specifically to them, are now being transformed to better suit the needs and preferences of Boomers. Though staying the same in function and impact, the branding tweaks that introduce these products to new customers set a precedent for creating intergenerational branding.
Workshop Question — Consider how your brand could better connect with varying generations of consumers.
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
45,573 Total Clicks
Date Range:
May 18 — Jul 19
Trending:
This Quarter and Warm
Consumer Insight Topics:

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