Streetwear giant Supreme works with the 1987 horror film 'Hellraiser' to create a new range of goods for the spring/summer 2018 season. The story of Hellraiser follows the character Frank Botton, who embarks on a journey to find a realm of carnal pleasures. To do so, he has to solve a mystery puzzle box. Instead, the box unveils sadomasochistic monsters entitled Cenobites, led by antagonist Pinhead. The film fuses eroticism with gore and captivated the attention of horror-enthusiasts. The face of the entire film series is without a doubt Pinhead, and he is seen over the new seasonal pieces.
The new collaborative range features visuals from the film and is comprised of a trench coat, sweater, football jersey, mesh shorts, hoodies, t-shirts, keychain, beanie, a skateboard, skate pants, and a BDU shirt.
What Makes This Trend Stand Out
- Horror-inspired Streetwear
- Opportunity for fashion brands to collaborate with horror franchises to create unique and eye-catching designs.
- Nostalgic Film Merchandise
- Opportunity for merchandise companies to create a new revenue stream by collaborating with cult classic films to create collectible apparel and products.
- Pop Culture Crossover Apparel
- Opportunity for fashion brands to tap into the multi-billion dollar pop culture fan base by creating limited edition collections inspired by popular films, TV shows and video games.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate horror-inspired designs into their collections, tapping into a niche market of horror enthusiasts.
- Film/entertainment
- Franchises can partner with fashion brands to create exclusive merchandise and capitalize on a new revenue stream.
- Merchandise
- Merchandise companies can broaden their offerings by collaborating with horror franchises and attract a new customer base of collectors and fans.
