This financial podcast is sure to capture the attention of sports fans because it is hosted by LeBron James and Maverick Carter. The audio activation is intended to boost the financial awareness of listeners, de-stigmatize the correlation between athletes and business, as well as break the barriers of discussing challenges related to money.
LeBron and Maverick's financial podcast and video series is dubbed 'Kneading Dough' and is released through the basketball players' digital media start-up -- 'Uninterrupted.'
An activation of such sort can have huge impacts on its audience. For one, it is an empowering initative that informs and educates through real stories. Secondly, the financial podcast is tied to big names in the sports industry which will, without a doubt, drive interest. Thirdly, it has the potential to be extremely relatable.
Photo Credits: Uninterrupted