Lebron James and Maverick Carter Promote Financial Literacy
Kalina N — May 21, 2019 — Social Good
References: uninterrupted & fastcompany
This financial podcast is sure to capture the attention of sports fans because it is hosted by LeBron James and Maverick Carter. The audio activation is intended to boost the financial awareness of listeners, de-stigmatize the correlation between athletes and business, as well as break the barriers of discussing challenges related to money.
LeBron and Maverick's financial podcast and video series is dubbed 'Kneading Dough' and is released through the basketball players' digital media start-up -- 'Uninterrupted.'
An activation of such sort can have huge impacts on its audience. For one, it is an empowering initative that informs and educates through real stories. Secondly, the financial podcast is tied to big names in the sports industry which will, without a doubt, drive interest. Thirdly, it has the potential to be extremely relatable.
Photo Credits: Uninterrupted
LeBron and Maverick's financial podcast and video series is dubbed 'Kneading Dough' and is released through the basketball players' digital media start-up -- 'Uninterrupted.'
An activation of such sort can have huge impacts on its audience. For one, it is an empowering initative that informs and educates through real stories. Secondly, the financial podcast is tied to big names in the sports industry which will, without a doubt, drive interest. Thirdly, it has the potential to be extremely relatable.
Photo Credits: Uninterrupted
Trend Themes
1. Athlete-led Financial Podcasts - Creating financial podcasts led by athletes allows for the combination of sports and business, capturing the attention of sports fans and promoting financial literacy.
2. Breaking Barriers in Financial Discussions - By breaking the barriers of discussing challenges related to money, financial podcasts led by athletes can help de-stigmatize the correlation between athletes and business.
3. Empowering Financial Education Through Real Stories - Athlete-led financial podcasts inform and educate listeners through real stories, empowering them to take control of their finances.
Industry Implications
1. Sports Entertainment - Athlete-led financial podcasts can disrupt the sports entertainment industry by providing an additional avenue for athletes to connect with their fans and promote financial literacy.
2. Digital Media - The release of financial podcasts through digital media platforms offers opportunities for innovation, as athletes can leverage their brands and reach a wider audience.
3. Financial Education - By incorporating athlete voices into financial education, the industry can attract a new demographic and make financial literacy more relatable and accessible.
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