For its Fall/Winter 2018 campaign, stylish imprint CALVIN KLEIN 205W39NYC produces a hauntingly beautiful Americana fashion editorial that is packed with historical and cultural references. As the capsule marks the third installment of the brand's collaboration with Raf Simmons, the silhouettes are sophisticated and complicated.
The Americana fashion editorial is dubbed 'American Phantasm.' The overall narrative of the photoshoot feeds off of the dystopian connotations of abandoned roadside attractions — from a bygone Baby Boomer era "when Route 66 flourished as the main highway for vacationing tourists" to the extraterrestrial-obsessed and futuristic mindsets.
Essentially, the CALVIN KLEIN 205W39NYC x Raf Simmons Fall/Winter 2018 collection is centered around the ideal of the American Dream and its lost, forgotten roots.
Photo Credits: Charles Roussel
Why This Trend Is Growing
- Dystopian Americana Fashion
- Opportunity to design fashion collections that blend historical and cultural references with a dystopian aesthetic.
- Abandoned Roadside Attractions
- Opportunity to create unique experiences and products that capitalize on the nostalgia and intrigue of forgotten tourist destinations.
- Lost American Dream
- Opportunity to develop brands and products that explore and redefine the concept of the American Dream in a contemporary context.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity lies in incorporating dystopian and historical elements into fashion collections.
- Tourism and Hospitality
- Opportunity to revitalize abandoned roadside attractions and create immersive tourist experiences.
- Branding and Marketing
- Opportunity to redefine and modernize the concept of the American Dream through innovative branding strategies and campaigns.
