Califia Farms is Launching an Oat Barista Blend & an Unsweetened Oatmilk
Laura McQuarrie — January 10, 2019 — Lifestyle
References: CalifiaFarms & prnewswire
High demand for oat milk has caused shortages and surging prices in some regions but Califia Farms will soon be adding to its plant-based beverage range with a new Oatmilk like to help satisfy consumers who are looking for nourishing alternatives to milk.
The all-new Oatmilks from Califia Farms will include an Oat Barista Blend, which is ideal for steaming and creating latte art, as well as the Unsweetened Oatmilk. Both of these new oat-based beverages are made with North American whole grain, gluten-free oats and no gums or stabilizers. Notably, Califia Farms' new Oatmilk boasts 50% more calcium than milk.
Califia Farms' Oat Barista Blend is set to launh in February 2019 and the Unsweetened Oatmilk will make its debut as of April 2019.
The all-new Oatmilks from Califia Farms will include an Oat Barista Blend, which is ideal for steaming and creating latte art, as well as the Unsweetened Oatmilk. Both of these new oat-based beverages are made with North American whole grain, gluten-free oats and no gums or stabilizers. Notably, Califia Farms' new Oatmilk boasts 50% more calcium than milk.
Califia Farms' Oat Barista Blend is set to launh in February 2019 and the Unsweetened Oatmilk will make its debut as of April 2019.
Trend Themes
1. High Demand for Oat Milk - Opportunity for alternative oat beverages to capitalize on the surge in demand for oat milk and provide consumers with nourishing milk alternatives.
2. Plant-based Beverage Range Expansion - Opportunity for companies in the beverage industry to expand their product offerings with oat-based beverages, catering to consumers who are seeking plant-based alternatives.
3. Healthier Milk Alternatives - Opportunity to meet consumer preferences for healthier options by offering oat-based beverages that are gluten-free, made with whole grain oats, and contain no gums or stabilizers.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to tap into the growing market demand for alternative milk products and expand their product range accordingly.
2. Food and Beverage Manufacturing - Opportunity for manufacturers in the food and beverage industry to produce oat-based beverages as a response to the increasing consumer demand for plant-based and healthier alternatives to milk.
3. Dairy Industry - Opportunity for the dairy industry to adapt to changing consumer preferences and incorporate oat-based beverages into their product lineup as a sustainable and plant-based milk alternative.
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