These February 2019 drinking trends range from AR craft beer labels to mobile robotic bars. While examples like Carlo Ratti's 'Guido' mobile bar concept address congestion in busy urban areas with a design that is compact, functional and futuristic, others like Devils Backbone Brewing Co's beer labels aim to tell a story with the help of augmented reality technology.
Other notable drink packaging examples include a Shackleton Whisky and Shazam collaboration that also relies on AR. The augmented reality whisky box tells the story of an Arctic expedition and engages consumers through scannable codes that are displayed on a series of peel-to-reveal stickers.
When it comes to alcohol alternatives, these February 2019 drinking innovations include Bar None's convincing and tasty range of cocktail-inspired drinks that are free from alcohol and Flying Dog and Green Leaf Medical's collaborative 'Hop Chronic' beer which is infused with THC instead of alcohol.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
