Smart speakers and voice-activated assistants are popping up in more homes and smartphones daily but the potential of AI assistants remains largely untapped for retail environments—yet The Mars Agency’s Smart Aisle platform is changing this.
The in-store shopping tool, Smart Aisle, helps consumers with product selection and education by combining a voice-powered interface with artificial intelligence and LED shelf lights. Smart Aisle is being integrated into BevMo! stores in California, giving shoppers the ability to talk about their whisky preferences and receive three recommendations. While there are plenty of apps and services for shoppers that help to suggest products, this system takes it a step further by reading out product names and descriptions, as well as highlighting the recommended products with the integrated lighting system.