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Pea Protein Beverages

The Mighty Society's Alternative Milk Beverage is a "Drink Made with Peas"

— February 4, 2019 — Lifestyle
Just a few years ago, consumers who were seeking out alternative milk beverages were forced to settle for limited options, most often made with soy, but the rate at which people are embracing plant-based eating has created a high demand for everything from almond milk to oat-based beverages. Soon, The Mighty Society will be introducing its own dairy-free milk alternative made with pea protein.

The pea protein-based beverages are set to be offered in flavors like Chocolate and Vanilla, as well as Original and Unsweetened options. These beverages are free from dairy, nuts and soy and boast colorful cartons that emphasize that they provide twice the amount of calcium as cow's milk.

As pea protein emerges as a satisfying meat alternative, consumers are beginning to embrace its inclusion in other plant-based categories as well.
Trend Themes
1. Plant-based Milk Alternatives - Disruptive innovation opportunity: Create unique plant-based milk alternatives using pea protein to tap into the growing demand for non-dairy beverages.
2. Pea Protein Products - Disruptive innovation opportunity: Develop innovative food and beverage products that utilize pea protein as a primary ingredient to cater to the increasing interest in plant-based diets.
3. Embracing Meat Alternatives - Disruptive innovation opportunity: Explore the potential of pea protein as a meat substitute and develop flavorful, protein-rich alternatives to traditional animal-based products.
Industry Implications
1. Plant-based Food and Beverage Industry - Disruptive innovation opportunity: Gain a competitive edge by offering plant-based food and beverage products made with pea protein to capitalize on the rising interest in vegan and vegetarian diets.
2. Fitness and Wellness Industry - Disruptive innovation opportunity: Launch pea protein-based health and fitness products to cater to the growing consumer demand for plant-based alternatives in the fitness and wellness sector.
3. Food Packaging Industry - Disruptive innovation opportunity: Create eco-friendly and visually appealing packaging solutions for pea protein beverages to differentiate products in the market and attract environmentally conscious consumers.
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