Icelandic Yogurt Brand Smári is Launching Protein Coffee Drinks
Laura McQuarrie — January 25, 2019 — Lifestyle
References: smariorganics & nosh
Smári, an Icelandic cultured dairy product brand, is now expanding its offering with an all-new line of protein coffee drinks.
According to the brand, the Icelandic yogurt—also known as skyr—that it creates "has more protein per serving than any other yogurt in the US." Building upon its expertise in this area, Smári began working upon its "skyr coffee" as a blend of yogurt and coffee. While the functional meal replacement was introduced at Natural Products Expo West 2018, based on feedback Smári continued to refine the product's flavor to taste more like coffee, appeal to a broad audience and still share the benefits of skyr.
The Icelandic Protein Coffee drinks are offered in Keto Latte, Iced Mocha and New Orleans varieties, each of which contains 10 grams of protein per bottle.
According to the brand, the Icelandic yogurt—also known as skyr—that it creates "has more protein per serving than any other yogurt in the US." Building upon its expertise in this area, Smári began working upon its "skyr coffee" as a blend of yogurt and coffee. While the functional meal replacement was introduced at Natural Products Expo West 2018, based on feedback Smári continued to refine the product's flavor to taste more like coffee, appeal to a broad audience and still share the benefits of skyr.
The Icelandic Protein Coffee drinks are offered in Keto Latte, Iced Mocha and New Orleans varieties, each of which contains 10 grams of protein per bottle.
Trend Themes
1. Protein Coffee Drinks - Creating coffee beverages infused with protein offers a unique twist on traditional coffee and meets the growing demand for functional beverages.
2. Cultured Dairy Products - Combining yogurt and coffee opens up possibilities for creating innovative cultured dairy products that cater to health-conscious consumers looking for convenient and nutritious options.
3. Functional Meal Replacements - Developing protein coffee drinks as functional meal replacements taps into the trend of on-the-go nutrition and provides a convenient option for busy individuals seeking a balanced and protein-rich beverage.
Industry Implications
1. Beverage Industry - The beverage industry can explore the concept of protein coffee drinks to diversify their product offerings and target health-conscious consumers seeking innovative and nutritious beverages.
2. Dairy Industry - The dairy industry can leverage the popularity of yogurt and coffee to develop new cultured dairy products that appeal to a wider market, combining the benefits of both categories in a single product.
3. Functional Food Industry - The functional food industry can capitalize on the trend of functional meal replacements by incorporating protein coffee drinks into their product lines, providing consumers with a convenient and beneficial option for replacing a meal.
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