With many consumers becoming interested in low-alcohol products and alcohol-free alternatives, some brands are creating alcohol-removed products. At the same time, emerging brands that are exploring the intersection of cannabis and alcohol are turning to alcohol-removed formulas so that drinkers only experience one kind of high. High Style Brewing Company launched its Coastal Haze as California's first alcohol-removed, cannabis-infused craft beer. Coastal Haze is a pale ale-style brew with high-quality THC extract.
As well as sharing the psychoactive effects of THC, Coastal Haze sets itself apart as a lower calorie option on the market—as alcohol is generally the main source of calories in beer—and offers hydrating benefits without hangovers.
Coastal Haze is set to be available through licensed dispensaries in California.
What's Driving This Trend
- Alcohol-removed Products
- Brands are creating alcohol-removed products to cater to the demand for low-alcohol and alcohol-free alternatives.
- Cannabis-alcohol Fusion
- Brands exploring the intersection of cannabis and alcohol are turning to alcohol-removed formulas to offer a single kind of high.
- Low-calorie Options
- Coastal Haze sets itself apart as a lower calorie option on the market, appealing to health-conscious consumers.
Who This Affects Most
- Craft Beer
- Craft breweries can innovate by creating alcohol-removed cannabis-infused beers, tapping into the demand for unique and cannabis-infused beverages.
- Cannabis Industry
- The cannabis industry can explore alcohol-removed cannabis-infused products as a disruptive innovation opportunity to cater to a wider consumer base.
- Health and Wellness
- Health and wellness industry can benefit from the concept of low-calorie cannabis-infused craft beers, meeting the demand for healthier alcoholic beverage options.
