The 100% H2O 'Guinness Clear' Promotes a Safe Drinking Experience
Laura McQuarrie — February 5, 2019 — Marketing
References: guinness & designtaxi
Guinness is a brand that is known for the deep, dark color of the stout it produces, thanks to a portion of barley that is roasted to create its characteristic look and taste—but 'Guinness Clear' is being introduced as an entirely new drinking experience. Guinness Clear is described as having "a flavor unlike anything else" and a composition to match, as it is made of 100% H2O.
With the rise of clear coffee beverages, beer and transparent whisky spirits, the marketing for Guinness Clear seems all the more intriguing. In a push to get people feeling more comfortable about ordering water on a night out, Guinness is reminding consumers to stay hydrated, moderate their drinking and space out their drinks. According to master brewer Joseph Glendenning, “We created Guinness Clear to help you feel the benefits of spacing your drinks with water."
With the rise of clear coffee beverages, beer and transparent whisky spirits, the marketing for Guinness Clear seems all the more intriguing. In a push to get people feeling more comfortable about ordering water on a night out, Guinness is reminding consumers to stay hydrated, moderate their drinking and space out their drinks. According to master brewer Joseph Glendenning, “We created Guinness Clear to help you feel the benefits of spacing your drinks with water."
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