To pay tribute to adventurer Sir Ernest Shackleton who set out to be the first to reach the South Pole, Shackleton Whisky is sharing a Shackleton Augmented Reality experience with Shazam and its special whiskey gift boxes. With the Shackleton Gift Box and the Shazam app downloaded, users are able to scan the code pictured on the "peel to reveal" stickers to embark on the 3D Sir Ernest Shackleton's 1907 British Antarctic Expedition.
Sir Ernest Shackleton and his team broke world records for reaching 88 degrees south and with the pole under 100 miles away, he ultimately chose the safety of his team and exercised his leadership to ensure everyone returned home safely. His heroic journey is celebrated in this augmented reality experience, along with the whisky that was left behind at Shackleton's base camp before being discovered and reimagined.
AR Whisky Gift Boxes
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Handheld Color Sensors
Mysterious Single-Malt Whiskies
Augmented Educational Posters
Musical App-Connected Ads