Shackleton Whisky & Shazam Created an Adventurous, Arctic AR Experience
Laura McQuarrie — February 1, 2019 — Tech
References: theshackletonwhisky & prnewswire
To pay tribute to adventurer Sir Ernest Shackleton who set out to be the first to reach the South Pole, Shackleton Whisky is sharing a Shackleton Augmented Reality experience with Shazam and its special whiskey gift boxes. With the Shackleton Gift Box and the Shazam app downloaded, users are able to scan the code pictured on the "peel to reveal" stickers to embark on the 3D Sir Ernest Shackleton's 1907 British Antarctic Expedition.
Sir Ernest Shackleton and his team broke world records for reaching 88 degrees south and with the pole under 100 miles away, he ultimately chose the safety of his team and exercised his leadership to ensure everyone returned home safely. His heroic journey is celebrated in this augmented reality experience, along with the whisky that was left behind at Shackleton's base camp before being discovered and reimagined.
Sir Ernest Shackleton and his team broke world records for reaching 88 degrees south and with the pole under 100 miles away, he ultimately chose the safety of his team and exercised his leadership to ensure everyone returned home safely. His heroic journey is celebrated in this augmented reality experience, along with the whisky that was left behind at Shackleton's base camp before being discovered and reimagined.
Trend Themes
1. AR Whisky Experiences - Brands can leverage augmented reality technology to create immersive whisky experiences that enhance customer engagement.
2. Collaborative Partnerships - Collaborations between brands and technology platforms like Shazam can result in innovative marketing initiatives that combine physical products with digital experiences.
3. Historical Immersion - Augmented reality can be used to bring historical events to life, allowing users to engage with the past in a unique and interactive way.
Industry Implications
1. Whisky - The whiskey industry can explore augmented reality solutions to create interactive and engaging experiences for whisky enthusiasts.
2. Technology - Technology companies can develop AR platforms and tools to facilitate immersive experiences for brands across various industries.
3. Marketing - The marketing industry can leverage augmented reality technology to create innovative and attention-grabbing campaigns for their clients.
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