Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,350 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,673 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,673 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,350 cutting edge ideas.

AR Whisky Gift Boxes

Shackleton Whisky & Shazam Created an Adventurous, Arctic AR Experience

— February 1, 2019 — Tech
To pay tribute to adventurer Sir Ernest Shackleton who set out to be the first to reach the South Pole, Shackleton Whisky is sharing a Shackleton Augmented Reality experience with Shazam and its special whiskey gift boxes. With the Shackleton Gift Box and the Shazam app downloaded, users are able to scan the code pictured on the "peel to reveal" stickers to embark on the 3D Sir Ernest Shackleton's 1907 British Antarctic Expedition.

Sir Ernest Shackleton and his team broke world records for reaching 88 degrees south and with the pole under 100 miles away, he ultimately chose the safety of his team and exercised his leadership to ensure everyone returned home safely. His heroic journey is celebrated in this augmented reality experience, along with the whisky that was left behind at Shackleton's base camp before being discovered and reimagined.
Trend Themes
1. AR Whisky Experiences - Brands can leverage augmented reality technology to create immersive whisky experiences that enhance customer engagement.
2. Collaborative Partnerships - Collaborations between brands and technology platforms like Shazam can result in innovative marketing initiatives that combine physical products with digital experiences.
3. Historical Immersion - Augmented reality can be used to bring historical events to life, allowing users to engage with the past in a unique and interactive way.
Industry Implications
1. Whisky - The whiskey industry can explore augmented reality solutions to create interactive and engaging experiences for whisky enthusiasts.
2. Technology - Technology companies can develop AR platforms and tools to facilitate immersive experiences for brands across various industries.
3. Marketing - The marketing industry can leverage augmented reality technology to create innovative and attention-grabbing campaigns for their clients.
2.9
Score
Popularity
Activity
Freshness