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Top 40 Interactive Trends in March

From Egg-Themed Selfie Popups to Sneaker Brand Pubs

— March 23, 2019 — Marketing
These March 2019 interactive trends range from egg-themed selfie popups to sneaker brand pubs. While The Egg House -- an immersive activation opened in the heart of West Hollywood, Los Angeles -- celebrates the protein-packed food through fun art installations and Instagram-friendly rooms, 'The Runaway' by New Balance and Strava is a pop-up bar that replaces monetary currency with miles run. The pop-up recently opened its doors in London and aims to reward active visitors with a drink based on the mileage they run and was launched in support of those competing in the city's Spring marathons.

Jose Cuervo's All-You-Can-Drink train experience in Mexico is another notable example of interactive marketing. The spirits brand takes tequila fans on a unique tasting journey and tour to its La Rojeña distillery and offers open bar access to those on board. Additionally, participants are able to experience a cultural show and take in Mexico's gorgeous sights in an unforgettable way.
6.3
Score
Popularity
Activity
Freshness
40
Fantasy Blood Donation Campaigns
Fantasy Blood Donation Campaigns
'Bleed for the Throne' Asks Game of Thrones Fans to Donate Blood
<
39
Expensable Music Videos
Expensable Music Videos
Receipts in Expensify's Interactive Music Video Can Be Claimed for Cash
<
38
Experiential Relationship Chocolates
Experiential Relationship Chocolates
These Chocolates for Valentine's Model a Toxic Relationship
<
37
Immersive Film Pop-Ups
Immersive Film Pop-Ups
Netflix is Creating an Interactive Experience for 'The Highwaymen' at SXSW
<
36
Scratch-and-Sniff Automotive Campaigns
Scratch-and-Sniff Automotive Campaigns
Kia's Stinger Text Drive Campaign was Created by Innocean
<
35
Dynamic Cooler Ads
Dynamic Cooler Ads
Cooler Screens Commercial Freezer Doors Collect Data to Deliver Targeted Ads
<
34
Search Engine Adoption Campaigns
Search Engine Adoption Campaigns
Güd's 'Rescue Dogz' Takes Advantage of Commonly Misspelled Breeds
<
33
AR Whisky Gift Boxes
AR Whisky Gift Boxes
Shackleton Whisky & Shazam Created an Adventurous, Arctic AR Experience
<
32
Mass Festival Meditations
Mass Festival Meditations
Michelob Ultra and The Big Quiet are Hosting a Sunset Meditation at SXSW
<
31
Loving Interactive Digital Billboards
Loving Interactive Digital Billboards
Peoples Jewellers Takes Over a Sign at Yonge-Dundas Square
<
30
Donut Brand Wedding Ceremonies
Donut Brand Wedding Ceremonies
Dunkin’ is Hosting Donut-Themed Weddings Ahead of Valentine's Day
<
29
Detergent-Integrated Clothing Tags
Detergent-Integrated Clothing Tags
The OMO Tag for Clothing Provides a Laundry Detergent Sample
<
28
Responsive Print Car Ads
Responsive Print Car Ads
Audi's Departures Campaign Invites Readers to Engage Using Key Fobs
<
27
Branded Candy Boutique Games
Branded Candy Boutique Games
Big Fish Games & Sugarfina Collaborated on an Event in Cooking Craze
<
26
Holographic Travel Kiosks
Holographic Travel Kiosks
KLM's 'Take-off Tips' Connects Travelers with 3D Facial Scans
<
25
Augmented Reality Print Ads
Augmented Reality Print Ads
Macy's and Hearst Place a Joint Ad in Cosmopolitan's October Issue
<
24
Humorous Dry Shampoo Commercials
Humorous Dry Shampoo Commercials
Old Spice Flaunts Its Dry Shampoo in a Cheeky Car-inspired Video
<
23
AR Eyewear Try-Ons
AR Eyewear Try-Ons
Warby Parker's AR App Helps Shoppers Virtually Try on Glasses
<
22
ASMR Cider Campaigns
ASMR Cider Campaigns
Strongbow's Chinese New Year Campaign Shares Pleasant Sounds
<
21
Virtual Reality Magazine Covers
Virtual Reality Magazine Covers
Dove and Entertainment Weekly Unveil Technology-Centric Prints
<
20
Rebellious Sport-Related Contests
Rebellious Sport-Related Contests
Volvo's Super Bowl Contest Prompts One Not to Watch the Event
<
19
In-Store Hair-Coloring Tools
In-Store Hair-Coloring Tools
Garnier Created an At-Shelf Version of Its Virtual Shade Selector
<
18
Tourist-Targeted AR Filters
Tourist-Targeted AR Filters
Singapore Tourism's AR Effect Helps Tourists Locate Fun Destinations
<
17
Blindfolded Food Bars
Blindfolded Food Bars
The 'Bar of YES!' Offers a Blind Tasting Experience Inspired by Snack Bars
<
16
Tequila Brand Train Tours
Tequila Brand Train Tours
Jose Cuervo is Hosting an All-You-Can-Drink Train Experience in Mexico
<
15
Giant River-Cleaning Tub Toys
Giant River-Cleaning Tub Toys
Large Versions of IKEA's Smakryp Toys are Tidying the River Thames
<
14
Theatrical Fashion Unveilings
Theatrical Fashion Unveilings
H&M SS19 is Launching with a Three-Day Theatrical Desert Experience
<
13
Automotive Inner-Working Apps
Automotive Inner-Working Apps
Toyota's AR iPad App Overlays a Car's Interior on Physical Models
<
12
Soothing Candy Bouquets
Soothing Candy Bouquets
Snickers Gave Away Free Creamy Snickers Bouquets to Launch Its New Treat
<
11
Sneaker Brand Pubs
Sneaker Brand Pubs
'The Runaway' by New Balance Only Accepts Miles Run as Currency
<
10
Playfully Interactive Music Pop-Ups
Playfully Interactive Music Pop-Ups
The Moog House of Electronicus Temporarily Opened in LA
<
9
Space-Extending Festival Posters
Space-Extending Festival Posters
This is Pacifica Creates Fiberglass Posters for a Surf Festival
<
8
Egg-Themed Pop-Up Museums
Egg-Themed Pop-Up Museums
The Egg House is Opening a New Location in West Hollywood, Los Angeles
<
7
Donut Playground Pop-Ups
Donut Playground Pop-Ups
Krispy Kreme is Opening a Sweet New Destination in London
<
6
Rebalancing Beverage Pop-Ups
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
<
5
Collaborative Clothing-Free Pop-Ups
Collaborative Clothing-Free Pop-Ups
Snapchat and LEGO Wear Boast an Augmented Reality Store
<
4
Artistic Health Pop-Ups
Artistic Health Pop-Ups
Special K's Escape the Nonsense Breaks Myths & Promotes Healthy Nutrition
<
3
Fashionable Co-Branded Cafe Pop-Ups
Fashionable Co-Branded Cafe Pop-Ups
KITH and Versace Take Over New York City's Cha Cha Matcha
<
2
Inflatable Mobile Broadcast Studios
Inflatable Mobile Broadcast Studios
DropKey Studio in a Bag Offers Backgrounds for Streamers
<
1
Playful Interactive Design Exhibitions
Playful Interactive Design Exhibitions
Brosmind Exhibits Its Bubbly Product Aesthetic in Taipei
<