Cooler Screens Commercial Freezer Doors Collect Data to Deliver Targeted Ads
Laura McQuarrie — February 7, 2019 — Business
References: coolerscreens & fastcompany
Unlike conventional freezer doors that merely provide a clear look at the chilled products that are stored behind them, the next-gen commercial freezer doors by Cooler Screens are equipped with a camera, motion sensors and eye tracking technology. These doors are capable of collecting data—but won't store it—on one's gender, approximate age, products of interest, emotional responses to products, as well as how much time a consumer spends looking at a product.
These smart freezer doors are designed to deliver targeted ads, which are useful for influencing consumers to buy certain products. For instance, a man standing near the cooler may see an ad for Coke Zero, while a woman might be presented with a Diet Coke ad, a product that is skewed more towards female shoppers.
These freezer doors from Cooler Screens can be found in select Walgreens pharmacies.
These smart freezer doors are designed to deliver targeted ads, which are useful for influencing consumers to buy certain products. For instance, a man standing near the cooler may see an ad for Coke Zero, while a woman might be presented with a Diet Coke ad, a product that is skewed more towards female shoppers.
These freezer doors from Cooler Screens can be found in select Walgreens pharmacies.
Trend Themes
1. Data-driven Advertising - The use of data collected from cameras, motion sensors, and eye tracking technology in freezer doors to deliver targeted ads presents an opportunity for disruptive innovation in advertising.
2. Personalized Marketing - The ability of smart freezer doors to display ads based on individual characteristics such as gender and approximate age opens up possibilities for disruptive innovation in personalized marketing.
3. In-store Consumer Analytics - The data collected by Cooler Screens' smart freezer doors provides an opportunity for disruptive innovation in analyzing in-store consumer behavior and preferences.
Industry Implications
1. Retail - The integration of data collection and targeted ads in freezer doors can revolutionize in-store advertising and marketing strategies for retail businesses.
2. Advertising - The use of advanced technology in freezer door ads allows for disruptive innovation in targeted advertising campaigns and customer engagement.
3. Pharmaceutical - The implementation of smart freezer doors in Walgreens pharmacies presents a disruptive innovation opportunity for pharmaceutical companies to promote relevant products to consumers.
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