Cooler Screens Commercial Freezer Doors Collect Data to Deliver Targeted Ads

 - Feb 7, 2019
References: coolerscreens & fastcompany
Unlike conventional freezer doors that merely provide a clear look at the chilled products that are stored behind them, the next-gen commercial freezer doors by Cooler Screens are equipped with a camera, motion sensors and eye tracking technology. These doors are capable of collecting data—but won't store it—on one's gender, approximate age, products of interest, emotional responses to products, as well as how much time a consumer spends looking at a product.

These smart freezer doors are designed to deliver targeted ads, which are useful for influencing consumers to buy certain products. For instance, a man standing near the cooler may see an ad for Coke Zero, while a woman might be presented with a Diet Coke ad, a product that is skewed more towards female shoppers.

These freezer doors from Cooler Screens can be found in select Walgreens pharmacies.