Game of Thrones is a show that does not shy away from bloodshed, as viewers have watched characters who they love and despise bleed for the throne. While fans eagerly await the arrival of the newest, and final, Game of Thrones season, HBO teamed up with Red Cross to invite fans to also Bleed for the Throne.
With this nationwide blood drive across the US, HBO is challenging Game of Thrones fans to prove their devotion to the show and help end blood shortages by making a donation. Fans who participate in the national blood drive before a certain date will be automatically entered for their chance to win a trip for two to the worldwide premiere of Game of Thrones season eight in New York.
Key Themes Behind This Trend
- Fantasy Blood Donation Campaigns
- Opportunity to drive engagement and social impact through unique cross-promotion campaigns.
- Fan-driven Experiential Marketing
- Potential to tap into the passion and loyalty of die-hard fans through immersive brand experiences.
- Cause Marketing Partnerships
- Collaboration opportunities between entertainment media and non-profit organizations to support a common cause.
Where This Applies
- Entertainment
- Disruptive innovation opportunities in leveraging fan communities and creating immersive experiences.
- Healthcare
- Opportunity to address blood shortages and raise awareness through unique marketing campaigns and partnerships.
- Non-profit
- Possibility to collaborate with media companies to amplify impact and engage new donors.
