Michelob Ultra and The Big Quiet are Hosting a Sunset Meditation at SXSW
Laura McQuarrie — February 25, 2019 — Lifestyle
References: MichelobULTRA & respect-mag
At this year's South by Southwest, Michelob Ultra is teaming up with The Big Quiet to introducing the first-ever mass sunset meditation experience to the festival. As attending any large-scale event can cause sensory overload, this experience has the potential to help attendees center themselves during 'Pure Golden Hour.
The meditation experience for adults is being promoted alongside live performances from headliner Miguel, Bishop Briggs, Cautious Clay and DJ Captain Planet, as well as "bites and beer" to follow the group meditation and music.
Michelob Ultra's Pure Gold is a 100-calorie premium beer that's packaged in a 12-ounce bottle and sets itself apart as the first major USDA certified organic beer, tapping into a unique space within the world of beer through health and wellness.
The meditation experience for adults is being promoted alongside live performances from headliner Miguel, Bishop Briggs, Cautious Clay and DJ Captain Planet, as well as "bites and beer" to follow the group meditation and music.
Michelob Ultra's Pure Gold is a 100-calorie premium beer that's packaged in a 12-ounce bottle and sets itself apart as the first major USDA certified organic beer, tapping into a unique space within the world of beer through health and wellness.
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