For anyone who had a bit of a disastrous Valentine's Day, Snickers helped to smooth things over by giving away free Creamy Snickers bouquets on February 15th. While candy may not fix a broken heart, it certainly helps.
On February 15th, Snickers spent an entire day giving away free Creamy Snickers bouquets in New York City. There were three different bouquet favors, including Creamy Almond Butter, Peanut Butter, and Maple Almond Butter. All consumers had to do was tag Snickers on Twitter and use the hashtag #SmoothItOver and the chocolate emoji. The campaign was designed to celebrate the launch of Creamy Snickers and remind fans that they're "not smooth when they're hungry." As Snickers Brand Director Josh Olken explains, "We're giving customers the opportunity to smooth over any Valentine's Day mishaps, while also celebrating the smooth texture of new Creamy Snickers."
Image Credit: <i> Snickers.</i>
Why This Trend Is Growing
- Personalized Candy Bouquets
- Create personalized candy bouquets through social media interactions and engagements like tagging and sharing for customer engagement
- Experiential Marketing with Food Products
- Leverage the power of experiential marketing by giving out free food product samples like Snickers' Creamy Snickers bouquets to generate brand awareness
- Brands as a Problem Solver
- Brands can offer solutions to everyday problems like Snickers did by smoothing over Valentine's Day mishaps, ultimately creating a positive brand image and customer loyalty
Industries Being Reshaped
- Confectionery
- Confectionery companies can offer personalized experiences or treats like candy bouquets to consumers through social media promotions, generating engagement and brand loyalty
- Event Marketing
- Event marketers can leverage the power of experiential marketing by giving out free food samples to create buzz and brand awareness
- Social Media Marketing
- Social media marketers can use innovative campaigns and marketing like Snickers' #SmoothItOver hashtag campaign to effectively engage and grow a brand's follower base
