The Snoopy & Friends Hershey's Kisses are a new treat created by the chocolate brand in partnership with the Peanuts cartoon to provide consumers with a cute way to show affection this Valentine's Day.
The product features the signature Hershey's Kisses wrapped in special edition Snoopy & Friends foils that feature the various characters on the underside. The upper section is covered with red and white imagery to further drive home the adoring nature of the treats and finished with the quintessential pull strip out of the top.
VP of Global Hardlines & Promotions at Peanuts spoke on the Snoopy & Friends Hershey's Kisses saying, "Since premiering in 1950, the Peanuts comic strips have celebrated heartwarming and loving friendships through the eyes of Snoopy, Charlie Brown and the rest of the gang. Bringing this collaboration to life with Hershey for Snoopy fans of all ages, via a beloved product like Hershey's Kisses, is the perfect way to add a little sweetness to the Valentine's Day season."
Image Credit: Hershey
Key Themes Behind This Trend
- Special Edition Collaboration Treats
- The Snoopy & Friends Hershey's Kisses are a new treat created by the chocolate brand in partnership with the Peanuts cartoon to provide consumers with a cute way to show affection this Valentine's Day.
- Character-themed Packaging
- The product features the signature Hershey's Kisses wrapped in special edition Snoopy & Friends foils that feature the various characters on the underside.
- Nostalgic Brand Collaborations
- Bringing this collaboration to life with Hershey for Snoopy fans of all ages, via a beloved product like Hershey's Kisses, is the perfect way to add a little sweetness to the Valentine's Day season.
Where This Applies
- Confectionery
- The Snoopy & Friends Hershey's Kisses are a new treat created by the chocolate brand in partnership with the Peanuts cartoon.
- Collectibles
- The product features the signature Hershey's Kisses wrapped in special edition Snoopy & Friends foils that feature the various characters on the underside, appealing to collectors of character-themed merchandise.
- Entertainment Licensing
- Bringing this collaboration to life with Hershey for Snoopy fans of all ages, via a beloved product like Hershey's Kisses, offers opportunities in the entertainment licensing industry.
