Toyota's AR iPad App Overlays a Car's Interior on Physical Models
Laura McQuarrie — February 23, 2019 — Autos
References: toyota & campaignlive
Getting a look at a car's interior is as simple as lifting up its hood—or interacting with the iPad application Toyota created to show off its C-HR model. The augmented reality app Toyota created with digital agency Brandwidth was created for use in showrooms, shopping centers and trade shows, giving consumers the chance to see the inner-workings of the car model with something like X-ray vision.
With augmented reality and object recognition software, the app overlays the interior components of the hybrid car onto the physical version of the car on-site. In this way, consumers are able to digitally interact with the car and learn about its key features, including how it uses energy and how its drivetrain operates.
With augmented reality and object recognition software, the app overlays the interior components of the hybrid car onto the physical version of the car on-site. In this way, consumers are able to digitally interact with the car and learn about its key features, including how it uses energy and how its drivetrain operates.
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