Singapore Tourism's AR Effect Helps Tourists Locate Fun Destinations

 - Feb 12, 2019
References: facebook & adsoftheworld
The Visit Singapore Facebook AR Filter was created to help tourists discover some of the top destinations that Singapore has to offer, as well as instantly and virtually transport them there. With the augmented reality filters for Facebook, users are able to take fun selfies and record videos that can easily be shared with friends and followers.

With the help of augmented reality, the tourism initiative helps travelers get a sense of which destinations will best fit their "vibe." To create an entire experience around each filter, AliveNow paired each of the digital advertisements with music and 3D elements to give tourists just a taste of what they can find more of in each of the city's standout party destinations.