This list of March 2019 social media trends ranges from selfie skincare lines to spring break dating apps and explores the various ways brands are leveraging online platforms to better connect with consumers.
Tinder is a popular dating app for Millennials, and recently the platform launched a feature which enables young people to meet up with potential dates while on spring vacation. The feature offers special badges one can post on their profile. These badges say the location they'll be visiting for the mid-semester break, encouraging college-aged students to meet other people abroad.
In another interesting branding effort, the skincare line Rohto Pharmaceutical’s released its Skin Aqua Sunblock, which arrives with a label that features backwards-printed text, encouraging consumers to take mirror selfies with the product.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
