Reina Rebelde, a Latina cosmetics brand, recently launched its first-ever influencer collaboration with Kay-Lani Martinez, also known as "viva_glam_kay" online. With the beauty brand "for Latinas by Latinas," the 27-year-old social media beauty influencer co-created two products—the Rebel Eye Definer Liquid in 'Bonita Bandera' and the Bold Lip Color Stick in 'Alma Desnuda'—both inspired by her Puerto Rican heritage.
A portion of proceeds from the collaboration goes towards supporting the UNIDOS Disaster Relief and Recovery Program and its ongoing relief efforts in Puerto Rico.
As well as being able to purchase the products individually, consumers are able to get their hands on a limited-edition collector's box, which includes a variety of the beauty brand's best products in addition to the two new collaborative products, plus a handwritten note from Kay-Lani herself.
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