Verizon's The Coach Who Wouldn't Be Here Ad Touches Hearts
References: allourthanks & adweek
Verizon brings forth a touching commercial entitled 'The Coach Who Wouldn't Be Here' during this year's Super Bowl. It celebrates first responders and their efforts at answering the call when it comes to emergency situations. This is the second year that the teleservice provider honors first responders -- this year, it spotlights NFL team the Charger's coach,
Anthony Lynn. In 2005, he was hit by a car and survived with the assistance of first responders -- he was invited to speak to some, the same ones that saved his life. It is a heartwarming encounter as they reveal themselves and their role in saving him. Lynn embraces the ones who saved his life and Verizon states "first responders answer the call, our job is to make sure they can get it."
Anthony Lynn. In 2005, he was hit by a car and survived with the assistance of first responders -- he was invited to speak to some, the same ones that saved his life. It is a heartwarming encounter as they reveal themselves and their role in saving him. Lynn embraces the ones who saved his life and Verizon states "first responders answer the call, our job is to make sure they can get it."
Trend Themes
1. Celebrating First Responders - Opportunity for brands to create heartwarming commercials that celebrate the heroic efforts of first responders.
2. Emotional Advertising - Brands can leverage emotional storytelling to create impactful advertisements that resonate with audiences.
3. Honoring Real-life Heroes - Opportunity for brands to recognize and honor real-life heroes, such as first responders, through their marketing campaigns.
Industry Implications
1. Telecommunications - Telecom companies can leverage heartwarming commercials to showcase their support for first responders and build brand loyalty.
2. Marketing and Advertising - Agencies can use emotional advertising techniques to create impactful campaigns that connect with consumers on a deeper level.
3. Sports and Entertainment - Sports brands and organizations can partner with first responders to highlight their mutual support and create inspiring content.
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