The Naughty Fork Showcases Delectably Extravagant Eats
Riley von Niessen — February 25, 2019 — Lifestyle
References: thenaughtyfork & instagram
The Naughty Fork is a Miami-based comfort food blog that's run by influencer Sam Schnur. Appealing to a young demographic of consumers who are interested in the most photogenic food options available, The Naughty Fork showcases the biggest, greasiest, cheesiest, and most extravagant dishes that Schnur can get her hands on.
While the majority of the influencer's coverage spans Miami, she also documents the places she dines at while on vacation. With over 770k followers on Instagram, The Naughty Fork blog promotes the different spots that Schnur visits, which she catalogs in round-up posts on her website of the same name. These lists provide readers with the best Instagram-worthy food options in Miami and beyond, so that they can try out the most over the top options for themselves.
While the majority of the influencer's coverage spans Miami, she also documents the places she dines at while on vacation. With over 770k followers on Instagram, The Naughty Fork blog promotes the different spots that Schnur visits, which she catalogs in round-up posts on her website of the same name. These lists provide readers with the best Instagram-worthy food options in Miami and beyond, so that they can try out the most over the top options for themselves.
Trend Themes
1. Influencer Food Blogs - Disruptive innovation opportunity: Collaborating with food influencers to promote unique, visually appealing dishes that attract a young demographic of food enthusiasts.
2. Instagram-worthy Food - Disruptive innovation opportunity: Developing aesthetically pleasing and extravagant food items that are shareable on social media platforms, catering to the growing demand for visually appealing dining experiences.
3. Food Tourism - Disruptive innovation opportunity: Creating travel experiences and curated food tours that allow consumers to explore different cities and discover extravagant and photogenic dishes showcased by influencers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Incorporating unique, visually stunning dishes into menus to attract customers who seek Instagram-worthy food experiences.
2. Hospitality and Tourism - Disruptive innovation opportunity: Collaborating with influencers and bloggers to promote travel destinations and local dining experiences that offer over-the-top, visually appealing food options.
3. Social Media Marketing - Disruptive innovation opportunity: Partnering with food influencers to create engaging content that showcases visually extravagant dishes, tapping into the power of social media platforms to reach a wider audience.
1.3
Score
Popularity
Activity
Freshness
