Andy Hearnden, also known as @andy_cooks is a YouTube, TikTok and Instagram food influencer who shares viral, simple, and incredibly tasty recipes -- his Kimchi toastie tutorial is no exception and recreates a gourmet restaurant staple at home.
The Kimchi Toastie is described as one of Andy's favorite iterations of the classic cheese sandwich and is based on a meal he originally tried at renowned restaurant Rambler. The delicious recipe by chef Nick Stanton featured a loaf of bread made from croissant dough, which Andy substitutes for a brioche bun.
The bread is then topped with d'Affinois, a French double-cream soft cheese and kimchi before it is ready to toast and enjoy. The final product is indulgent and unexpected, pairing traditional French ingredients with a fermented Korean snack.
What's Driving This Trend
- Viral Food Recipes
- The popularity of food influencer @andy_cooks Kimchi Toastie tutorial suggests that convenient and trending recipes would continue to attract online consumers.
- Cultural Fusion Cuisine
- The incorporation of fermented Korean snack into traditional French cuisine presents an opportunity for innovative food businesses to create globally-inspired fusion dishes.
- Recreating Restaurant Specialties at Home
- The Kimchi Toastie recipe recreates a gourmet restaurant staple at home for food lovers, making homemade versions of popular restaurant dishes a disruptive innovation opportunity.
Who This Affects Most
- Food Influencer Marketing
- The influence and reach of food influencers like @andy_cooks can present a valuable opportunity for marketing to niche food audiences.
- Food Delivery Services
- The viral popularity of convenient, trending recipes suggest that food delivery services that offer easy access to ingredients and meal preparation could benefit from the latest food trends.
- Gourmet Home Cooking
- Making gourmet and restaurant-quality dishes at home is an opportunity for innovation in the culinary industry, with new potential for tools and ingredients that make it easier to personalize and perfect dishes for home kitchens.
