Although the packaging for Rohto Pharmaceutical’s Skin Aqua sunblock may seem to have been created in error, the backwards text was intentionally printed to read correctly in the mirror when consumers take mirror selfies with the product. While the secondary packaging for the product is oriented as usual, the sunblock tube's packaging features English text that is cleverly reversed.
The Skin Aqua product itself is said to double as a cosmetic product, thanks to a pearlescent ingredient that leaves one's skin looking luminous. Targeting Japanese women who love caring for their skin, playing with makeup and taking selfies, Rohto Pharmaceutical also designed the product with a tie-in to Alice in Wonderland and the start of her journey through the looking glass.
Selfie-Ready Skincare Packaging
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