MTV's YouTube series 'Moms With Attitude' is hosted by Jersey Shore reality stars Nicole "Snooki" Polizzi and Jenny "JWOWW" Farley. The best friends and Millennial moms first met on the widely popular show following a group of friends living in a New Jersey summer house and have since starred in follow-ups like Snooki & JWOWW and Jersey Shore Family Vacation, which recently reunited the original Jersey Shore cast six years after their last goodbye.
Going beyond their old party girl image, the moms join forces to host a fun parenting series that can be described as an honest look at motherhood with a lot of laughs and authenticity along the way. With episodes ranging from the hosts "teaching their daughters to be badass" to those sharing tips that will "get you ready for flu season," Moms With Attitude encourages open and fun conversations about the highs and lows of modern parenthood
What's Driving This Trend
- Authentic Parenting
- With the rise of social media influencers and reality stars focusing on parenting, there is an opportunity for a more authentic approach to parenting in media and advertising.
- Humorous Parenting
- Creating humorous and relatable content about the ups and downs of parenting allows for a connection with millennial parents who are looking for ways to make parenting fun.
- Parenting Tips and Tricks
- As parenthood becomes more complex and information is more available, there is a need for trustworthy tips and tricks provided by experts.
Who This Affects Most
- Entertainment Industry
- The entertainment industry should focus on creating more family-friendly content that portrays parenting in a relatable and positive light.
- Marketing and Advertising Industry
- Marketing and advertising firms should focus on targeting millennial parents with authentic and humorous campaigns that relate to the real-life struggles of parenting.
- Parenting Industry
- The parenting industry should focus on providing trustworthy and educational resources for modern parents who are looking for tips and tricks on how to manage the complexity of parenthood.
