The March 2019 life-stages round-up is a good resource that showcases how brands are targeting specific demographics based on age difference.
A lot of the examples in this list are ones that boast baby-centric clothing or toys for children — from TOMY's WWE Blitz Brawlers to LeapFrog's smart building blocks.
For an older demographic, the focus of the March 2019 life-stages round-up is placed on longevity-promoting supplements. 'Basis' by Elysium is a popular product in this category as it boasts healthy aging with NAD+ which is a key component of a multitude of biological functions.
Some companies even boast an activation that will satisfy a number of age demographics. The upcoming Cartoon Network Hotel is a good example of that as it will prove to be largely entertaining for kids but also incredibly nostalgic for millennials that grew up with the animated shows.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
