For years, kids of all ages have been assembling imaginative LEGO creations and now, they will be able to take advantage of an all-new augmented reality-enhanced play theme through LEGO Hidden Side. Eight "haunted" building sets have been created for kids ages seven and up, which fuse the familiar building block experience with immersive AR scenes.
While the sets can be constructed without any kind of technology, like any classic LEGO toy, LEGO Hidden Side gives kids the chance to use an AR ap to bring the models to life. Within the app, kids will gain access to interactive mysteries and challenges to solve, as well as a digital game that can be played without a building block set.
After the launch of LEGO Hidden Side, more games, challenges and ghosts will be added to the app, alongside randomized gameplay so that kids are continually entertained with new experiences.
AR Building Toy Sets
More Stats +/-
Playful Pop Culture-Referencing Ads
DIY Toy Camera Kits
Test-Try Pop-Up Stores
Star Wars LEGO Sets
Ephemeral Virtual Pop-Ups