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Affordable Plant-Based Baby Products

Hello Bello Shares Quality Baby Necessities Through Walmart

— February 25, 2019 — Eco
'Hello Bello' is a new brand founded by Kristen Bell and Dax Shepard that offers plant-based baby products at accessible prices. The premium products from Hello Bello are exclusively available through Walmart stores and favor the use of plant-based ingredients and organic botanicals. The brand offers everything from diapers and wipes to baby lotion and laundry detergent and other necessities that range in price from just under $2 to $24.

The Shampoo & Body Wash from Hello Bello boasts a hypoallergenic, tear-free, two-in-one formula with nourishing ingredients like organic aloe vera, calendula, avocado and cucumber extracts, while Hello Bello Diapers are said to have a "specially designed core with proprietary spherical absorbent technology that can absorb over 50 times its weight in fluid."

As more Millennial parents become concerned with the personal products they use in the home and around their family, they are turning to brands that offer simple, non-toxic solutions with an emphasis on transparency.
Trend Themes
1. Plant-based Baby Products - Hello Bello offers plant-based baby products at accessible prices, presenting an opportunity for disruptive innovation in the baby product industry.
2. Non-toxic Solutions - As more Millennial parents prioritize non-toxic solutions, there is an opportunity for disruptive innovation in the personal care product industry.
3. Transparency in Products - The demand for transparent products is growing, presenting an opportunity for disruptive innovation in the consumer goods industry.
Industry Implications
1. Baby Product - The baby product industry has the potential to be disrupted by the introduction of affordable plant-based products like Hello Bello.
2. Personal Care Product - The personal care product industry has the opportunity to innovate by offering non-toxic alternatives to cater to the demand of Millennial parents.
3. Consumer Goods - The consumer goods industry can capitalize on the growing trend of transparency by providing products with clear information about ingredients and sourcing.
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