'Hello Bello' is a new brand founded by Kristen Bell and Dax Shepard that offers plant-based baby products at accessible prices. The premium products from Hello Bello are exclusively available through Walmart stores and favor the use of plant-based ingredients and organic botanicals. The brand offers everything from diapers and wipes to baby lotion and laundry detergent and other necessities that range in price from just under $2 to $24.
The Shampoo & Body Wash from Hello Bello boasts a hypoallergenic, tear-free, two-in-one formula with nourishing ingredients like organic aloe vera, calendula, avocado and cucumber extracts, while Hello Bello Diapers are said to have a "specially designed core with proprietary spherical absorbent technology that can absorb over 50 times its weight in fluid."
As more Millennial parents become concerned with the personal products they use in the home and around their family, they are turning to brands that offer simple, non-toxic solutions with an emphasis on transparency.