These baby skincare innovations range from gentle sunscreen sticks to toxin-free newborn creams. Standouts include erbaviva's Baby Sun Stick, a conveniently packaged product and water-resistant product that offers SPF 30 protection while lasting up to 80 minutes. The product is also paraben-free making it gentle for baby's skin.
Wash and Water's Lavender and Vanilla plant body butter is another notable example. The product is 100% organic, features no added sulfates, parabens and synthetic fragrances, boasting a unique 2-in-1 formula that can be applied as both a body and face cream.
Celebrity couple Kristen Bell and Dax Shepard's Hello Bello line also stands out. The organic range consists of plant-based, high quality products that are also affordable. The products include skincare, laundry detergent, wipes and diapers, all available through an exclusive partnership with Walmart stores
- Gen Z
- Millennial
- Gen X
- Gen Alpha (primary audience)
