Rescue Owl Toys

'Owleez' is an Interactive Pet That Can Be Cared for and Taught to Fly

Over time, many interactive pet toys have been created to mimic household pets but rather than coming out of the package with the ability to do tricks, Owleez challenges kids to put in the care to see the animal toy flourish.

Spin Master's Owleez are described as "the first and only interactive pets that you can rescue, take care of and even teach to fly." With expressive eyes, the owl toys reveal whether they are hungry, happy, sad or feeling something else entirely. By feeding, petting, tickling and rocking their Owleez, kids will see the toys respond to their actions.

The interactive pet toy for ages six and up comes with a nest for napping and charging, as well as berries for feeding.

Interactive Pet Toys
Creating a line of interactive pet toys that challenge kids to care for and teach their toy animals skills.
AI-enabled Interactive Toys
Combining artificial intelligence and robotics to create interactive toys that learn and respond to children's care and play.
Sustainable Interactive Toy Packaging
Reducing waste and encouraging sustainability in the interactive toy market by creating packaging that doubles as interactive play spaces or recyclable materials.

Industries Being Reshaped

Toy Manufacturing
Toy companies can invest in researching and developing interactive animal toys that require care and maintenance to grow and learn.
AI and Robotics Manufacturing
Manufacturers can explore the potential of incorporating artificial intelligence and robotics to create new lines of interactive toys that can learn, respond and evolve over time.
Sustainable Packaging Industry
Sustainable packaging manufacturers can collaborate with toy manufacturers to design eco-friendly packaging for interactive pet toy lines that encourage reuse or reduce waste.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 66%
Activity 62%
Freshness 8%